The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market
作者：
Highlights：
• The study presents the antecedents and consequences of “Internet-Based Channel Orientation” (IBCO) on the operations of domesticated SME’s.
• The study took inspirations from theories governing micro-institutions and strategic actions on resources.
• Data was sourced from 198 firms based in Nigeria, typically micro-, small- and medium-sized businesses.
• IBCO had a stronger and direct effect on encouraging the fluency of operations at small- and medium-sized enterprises.
• With this, businesses need to invest in Internet marketing tools and employ them effectively to stay competitive over the long term.
摘要
•The study presents the antecedents and consequences of “Internet-Based Channel Orientation” (IBCO) on the operations of domesticated SME’s.•The study took inspirations from theories governing micro-institutions and strategic actions on resources.•Data was sourced from 198 firms based in Nigeria, typically micro-, small- and medium-sized businesses.•IBCO had a stronger and direct effect on encouraging the fluency of operations at small- and medium-sized enterprises.•With this, businesses need to invest in Internet marketing tools and employ them effectively to stay competitive over the long term.
论文关键词：Internet-Based Channel Orientation,Entrepreneurial capability,Market sensing capability,Domestic market,Service company,Competitiveness
论文评审过程：Received 19 November 2019, Revised 6 July 2020, Accepted 7 August 2020, Available online 26 August 2020, Version of Record 15 March 2021.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102223
