The dual concept of consumer value in social media brand community: A trust transfer perspective
作者：
Highlights：
• This study examines the effects of three types of perceived values on consumer behaviors.
• Utilitarian value, hedonic vale, social value are positively related to trust in social media brand community.
• Trust in social media brand community can lead to trust in brand and trust in social media.
• Trust in brand positively affects word-of-mouth and purchase intention.
• Trust in social media positively affects word-of-mouth.
摘要
•This study examines the effects of three types of perceived values on consumer behaviors.•Utilitarian value, hedonic vale, social value are positively related to trust in social media brand community.•Trust in social media brand community can lead to trust in brand and trust in social media.•Trust in brand positively affects word-of-mouth and purchase intention.•Trust in social media positively affects word-of-mouth.
论文关键词：Business value,Consumer value,Trust,Social media brand community
论文评审过程：Received 21 February 2020, Revised 14 January 2021, Accepted 15 January 2021, Available online 22 February 2021, Version of Record 22 February 2021.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102319
