What makes people watch online TV clips? An empirical investigation of survey data and viewing logs

作者：

Highlights：

• Online TV clips as an alternative revenue source.

• Decision factors predicting online TV clip viewing behaviour.

• A quantitative analysis of survey and archival (viewing logs) data from 398 viewers.

• Social viewing as a key predictor for the viewing intention.

• Integrating and extending concepts from customer value.

摘要

•Online TV clips as an alternative revenue source.•Decision factors predicting online TV clip viewing behaviour.•A quantitative analysis of survey and archival (viewing logs) data from 398 viewers.•Social viewing as a key predictor for the viewing intention.•Integrating and extending concepts from customer value.

论文关键词：Online TV clips,Digital content,Viewing motivations,Theory of consumption values,Social viewing,Fandom

论文评审过程：Received 10 June 2020, Revised 2 February 2021, Accepted 4 February 2021, Available online 22 February 2021, Version of Record 22 February 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102329