The influence of financial features and country characteristics on B2B ICOs’ website traffic

作者：

Highlights：

• B2B model has been slower to adapt to new technological marketing approaches.

• The percentage of tokens distributed plays a key role in achieving a low Alexa Rank.

• The amount of funds raised plays a key role in achieving a low Alexa Rank.

• The minimum investment required plays a secondary role in achieving a low Alexa Rank.

• The promoter’s country characteristics are less decisive to achieve a low Alexa Rank.

摘要

•B2B model has been slower to adapt to new technological marketing approaches.•The percentage of tokens distributed plays a key role in achieving a low Alexa Rank.•The amount of funds raised plays a key role in achieving a low Alexa Rank.•The minimum investment required plays a secondary role in achieving a low Alexa Rank.•The promoter’s country characteristics are less decisive to achieve a low Alexa Rank.

论文关键词：Digital marketing,Alexa rank,B2B,ICOs

论文评审过程：Received 11 November 2020, Revised 7 February 2021, Accepted 8 February 2021, Available online 4 March 2021, Version of Record 4 March 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102332