Perceived values and motivations influencing m-commerce use: A nine-country comparative study

作者：

Highlights：

• Examining how value dimensions shape mobile shoppers’ motivations across nine countries.

• Analyzing differential effects of hedonic and utilitarian motivations on mobile shopping behaviors.

• Examining the role of the mobile commerce readiness stage in intentional and habitual use of mobile commerce.

摘要

•Examining how value dimensions shape mobile shoppers’ motivations across nine countries.•Analyzing differential effects of hedonic and utilitarian motivations on mobile shopping behaviors.•Examining the role of the mobile commerce readiness stage in intentional and habitual use of mobile commerce.

论文关键词：Perceived value,Hedonic versus utilitarian motivation,Habit,Mobile commerce,Stimulus-organism-response paradigm

论文评审过程：Received 17 April 2020, Revised 2 December 2020, Accepted 17 January 2021, Available online 26 February 2021, Version of Record 26 February 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102318