Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention
作者：
Highlights：
• This study examines emotional outcomes of social comparison in the online context.
• Effects of comparisons triggered by tie strength and focus of attention are probed.
• Strong ties trigger more benign envy compared to malicious envy.
• Benign envy positively influences brand attitude and exhaustion.
• Malicious envy reduces brand attitude and increases exhaustion and discontinuance.
摘要
•This study examines emotional outcomes of social comparison in the online context.•Effects of comparisons triggered by tie strength and focus of attention are probed.•Strong ties trigger more benign envy compared to malicious envy.•Benign envy positively influences brand attitude and exhaustion.•Malicious envy reduces brand attitude and increases exhaustion and discontinuance.
论文关键词：Social comparison,Benign envy,Malicious envy,Pleasure,SNS avoidance,Approach behavior
论文评审过程：Received 5 September 2020, Revised 13 April 2021, Accepted 20 May 2021, Available online 28 May 2021, Version of Record 28 May 2021.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102374
