Swarm intelligence goal-oriented approach to data-driven innovation in customer churn management

作者：

Highlights：

• Swarm intelligence can be useful in data-driven innovations

• The goal in churn analysis is to derive the solutions fast

• Evaluation of the quality of classification can be based on different methods

• Impact of classifications measures can be adjusted by decision-maker

摘要

•Swarm intelligence can be useful in data-driven innovations•The goal in churn analysis is to derive the solutions fast•Evaluation of the quality of classification can be based on different methods•Impact of classifications measures can be adjusted by decision-maker

论文关键词：Churn management,Data-driven innovation,Machine learning,Decision trees,Classification,Dynamic capabilities

论文评审过程：Received 10 November 2020, Revised 16 April 2021, Accepted 16 April 2021, Available online 3 May 2021, Version of Record 11 August 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102357