Reducing transaction uncertainty with brands in web stores of dual-channel retailers
作者：
Highlights：
• Retailer brand credibility reduces transaction uncertainty in dual-channel webstores.
• Brand attractiveness reduces transaction uncertainty only if channel well-integrated.
• The cognitive factor is more effective than affective factor in uncertainty reduction.
• Channel integration works synergically with retailer brand to reduce uncertainty.
• The source attractiveness/credibility model can be extended to uncertainty reduction.
摘要
•Retailer brand credibility reduces transaction uncertainty in dual-channel webstores.•Brand attractiveness reduces transaction uncertainty only if channel well-integrated.•The cognitive factor is more effective than affective factor in uncertainty reduction.•Channel integration works synergically with retailer brand to reduce uncertainty.•The source attractiveness/credibility model can be extended to uncertainty reduction.
论文关键词：Source attractiveness/credibility model,Retailer brand attractiveness,Retailer brand credibility,Transaction uncertainty,Online–offline channel integration
论文评审过程：Received 22 April 2020, Revised 29 July 2021, Accepted 29 July 2021, Available online 1 September 2021, Version of Record 1 September 2021.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102398
