‘Go with the flow’ for gamification and sustainability marketing

作者：

Highlights：

• Flow influences customer engagement and value-in-behavior within gamification.

• Customer engagement is an antecedent of value creation within gamification..

• Customer engagement and value-in-behavior are mediators within gamification.

• App replay and sustainable behavior intentions are influenced by value-in-behavior.

• Value can be created beyond gameplay and towards sustainable behavior.

摘要

•Flow influences customer engagement and value-in-behavior within gamification.•Customer engagement is an antecedent of value creation within gamification..•Customer engagement and value-in-behavior are mediators within gamification.•App replay and sustainable behavior intentions are influenced by value-in-behavior.•Value can be created beyond gameplay and towards sustainable behavior.

论文关键词：Gamification,Sustainability,Customer engagement,Flow,Value-in-behavior

论文评审过程：Received 30 January 2020, Revised 22 October 2020, Accepted 10 December 2020, Available online 19 January 2021, Version of Record 16 September 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102305