Gamification and online impulse buying: The moderating effect of gender and age

作者：

Highlights：

• Uncover the impact mechanism of gamification on impulse purchase intention.

• Reveal the mediation effects of Enjoyment and social interaction.

• Set up the boundary condition of gender and age on gamification influences.

摘要

•Uncover the impact mechanism of gamification on impulse purchase intention.•Reveal the mediation effects of Enjoyment and social interaction.•Set up the boundary condition of gender and age on gamification influences.

论文关键词：Gamification,Impulse buying,Gender,Digital natives,Digital immigrants

论文评审过程：Received 30 January 2020, Revised 24 October 2020, Accepted 24 October 2020, Available online 9 November 2020, Version of Record 16 September 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2020.102267