The impact of cover image authenticity and aesthetics on users’ product-knowing and content-reading willingness in social shopping community

作者：

Highlights：

• This paper takes a sequential mixed-method design to address research questions.

• Two image features in social shopping communities are identified by a Delphi study.

• Image features positively affect users’ product- and content-related beliefs.

• The interaction effects of image features on product-related beliefs are negative.

摘要

•This paper takes a sequential mixed-method design to address research questions.•Two image features in social shopping communities are identified by a Delphi study.•Image features positively affect users’ product- and content-related beliefs.•The interaction effects of image features on product-related beliefs are negative.

论文关键词：Social shopping community,Stimulus-organism-response framework,Image authenticity,Image aesthetics,Content-reading willingness

论文评审过程：Received 23 November 2020, Revised 1 September 2021, Accepted 15 September 2021, Available online 30 September 2021, Version of Record 30 September 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102428