How does media richness foster online gamer loyalty?

作者：

Highlights：

• This study examines how aspects of media richness foster gamer loyalty.

• Personal focus, immediate feedback, and language variety enhance presence and interactivity.

• Social presence and telepresence enhance reciprocal favor and relationship harmony.

• Two-way communication and synchronicity enhance reciprocal favor and relationship harmony.

• Relationship harmony and mutual understanding strengthen online gamer loyalty.

摘要

•This study examines how aspects of media richness foster gamer loyalty.•Personal focus, immediate feedback, and language variety enhance presence and interactivity.•Social presence and telepresence enhance reciprocal favor and relationship harmony.•Two-way communication and synchronicity enhance reciprocal favor and relationship harmony.•Relationship harmony and mutual understanding strengthen online gamer loyalty.

论文关键词：Online game,Loyalty,Media richness,Presence,Swift guanxi

论文评审过程：Received 26 June 2020, Revised 5 October 2021, Accepted 6 October 2021, Available online 14 October 2021, Version of Record 14 October 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102439