Consumer engagement in social media brand communities: A literature review

作者：

Highlights：

• Research on consumer engagement in brand communities was reviewed and analysed.

• Six groups of variables were identified.

• An integrated framework with propositions was proposed.

• Future research directions of consumer engagement were discussed.

摘要

•Research on consumer engagement in brand communities was reviewed and analysed.•Six groups of variables were identified.•An integrated framework with propositions was proposed.•Future research directions of consumer engagement were discussed.

论文关键词：Consumer engagement,Social media,Literature review,Integrative framework

论文评审过程：Received 5 March 2020, Revised 31 August 2021, Accepted 14 November 2021, Available online 25 November 2021, Version of Record 25 November 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102457