An integrated model for using social media applications in non-profit organizations

作者：

Highlights：

• Factors affecting the use of social media by NPOs.

• UTAUT is selected as a guiding theory to propose the theoretical model.

• UTAUT factors and management commitment impact social media use.

• Social media use influences awareness and community engagement.

• Social media use does not influence fundraising.

摘要

•Factors affecting the use of social media by NPOs.•UTAUT is selected as a guiding theory to propose the theoretical model.•UTAUT factors and management commitment impact social media use.•Social media use influences awareness and community engagement.•Social media use does not influence fundraising.

论文关键词：Social media,Non-profit organizations,UTAUT,Effectiveness,Jordan

论文评审过程：Received 21 March 2021, Revised 17 October 2021, Accepted 4 November 2021, Available online 27 November 2021, Version of Record 27 November 2021.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102452