Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience

作者：

Highlights：

• Virtual technologies can be used to nudge consumers towards sustainable consumption

• Virtual reality provides lifelike multimodal and multisensory stimuli for consumers

• Sensory cues subconsciously affect consumers and are easy to edit in virtual reality

• VR technologies will bring both revolution and evolution to consumption practices

• VR technologies will boost both rationality and experientiality of consumption

摘要

•Virtual technologies can be used to nudge consumers towards sustainable consumption•Virtual reality provides lifelike multimodal and multisensory stimuli for consumers•Sensory cues subconsciously affect consumers and are easy to edit in virtual reality•VR technologies will bring both revolution and evolution to consumption practices•VR technologies will boost both rationality and experientiality of consumption

论文关键词：Virtual technology,Virtual reality,Sustainable consumption,Sensory marketing,Multi-sensory experience

论文评审过程：Received 5 November 2021, Accepted 5 November 2021, Available online 10 November 2021, Version of Record 1 February 2022.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2021.102455