How gamification drives consumer citizenship behaviour: The role of perceived gamification affordances

作者：

Highlights：

• Perceived gamification affordances can generate psychological ownership.

• Perceived gamification affordances can affect consumer citizenship behaviour.

• Psychological ownership plays a mediating role in the above relationship.

• Psychological ownership results in consumer citizenship behaviour.

摘要

•Perceived gamification affordances can generate psychological ownership.•Perceived gamification affordances can affect consumer citizenship behaviour.•Psychological ownership plays a mediating role in the above relationship.•Psychological ownership results in consumer citizenship behaviour.

论文关键词：Gamified information systems,Perceived gamification affordance,E-commerce,Psychological ownership,Consumer citizenship behaviour

论文评审过程：Received 17 July 2020, Revised 18 January 2022, Accepted 19 January 2022, Available online 29 January 2022, Version of Record 29 January 2022.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2022.102477