Organizational readiness to adopt artificial intelligence in the exhibition sector in Western Europe

作者：

Highlights：

• Artificial Intelligence (AI) offers significant benefits to the events industry.

• Qualitative research reveals European-wide perceptions of AI adoption in events.

• The exhibitions sector of the event industry is a slow adopter of AI.

• A new model is proposed to understand and guide AI adoption in the exhibitions sector.

摘要

•Artificial Intelligence (AI) offers significant benefits to the events industry.•Qualitative research reveals European-wide perceptions of AI adoption in events.•The exhibitions sector of the event industry is a slow adopter of AI.•A new model is proposed to understand and guide AI adoption in the exhibitions sector.

论文关键词：Artificial Intelligence,Exhibition industry,Technology Organization Environment Framework,Technology Readiness Index,Organization readiness

论文评审过程：Received 27 May 2021, Revised 21 February 2022, Accepted 21 February 2022, Available online 26 February 2022, Version of Record 26 February 2022.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2022.102497