To download or not to download? Spatial and temporal neural dynamics across the brain regions when deciding to download an app
作者:
Highlights:
• The app download decision is an important part of IT adoption, which is made on the order of one trillion times per year.
• The app download decision occurs in a short period of time and relies on intuitive system 1 processing.
• NeuroIS tools are well equipped to explore fast, intuitive decisions.
• The app download decision is a complex decision that unfolds across multiple brain regions in a predictable temporal order.
摘要
•The app download decision is an important part of IT adoption, which is made on the order of one trillion times per year.•The app download decision occurs in a short period of time and relies on intuitive system 1 processing.•NeuroIS tools are well equipped to explore fast, intuitive decisions.•The app download decision is a complex decision that unfolds across multiple brain regions in a predictable temporal order.
论文关键词:NeuroIS,Adoption,Mobile Apps,Acceptance
论文评审过程:Received 19 November 2021, Revised 18 May 2022, Accepted 20 May 2022, Available online 28 May 2022, Version of Record 28 May 2022.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2022.102531