Consumers’ decision-making process in redeeming and sharing behaviors toward app-based mobile coupons in social commerce
作者：
Highlights：
• We study redeeming and sharing intentions of mobile coupons in social commerce.
• We use structural equation modeling with 386 consumers to test hypotheses.
• Perceived coupon value (PCV) and situational product involvement (SPI) are mediators.
• Perception of others and social presence of web enhance PCV and SPI, respectively.
• Rating and review features (e.g., informativeness and vividness) enhance PCV and SPI.
摘要
•We study redeeming and sharing intentions of mobile coupons in social commerce.•We use structural equation modeling with 386 consumers to test hypotheses.•Perceived coupon value (PCV) and situational product involvement (SPI) are mediators.•Perception of others and social presence of web enhance PCV and SPI, respectively.•Rating and review features (e.g., informativeness and vividness) enhance PCV and SPI.
论文关键词：Mobile coupon,Redeeming intention,Sharing intention,Social commerce,Stimulus–Organism–Response framework
论文评审过程：Received 26 November 2020, Revised 22 June 2022, Accepted 20 July 2022, Available online 8 August 2022, Version of Record 8 August 2022.
论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2022.102550
