Internet marketing: strategy, implementation and practice: Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick, FT, Prentice-Hall, Englewood Cliffs, NJ, second edition 2003, 484p, ISBN 0-273-65883-2, price £34.99 ($68.50)
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论文评审过程:Available online 4 November 2003.
论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2003.09.009