Quantitative evaluation of commercial web sites:: an empirical study of Spanish firms

摘要

Despite the rapid growth of Electronic Commerce in recent years few studies have been published which assess the efficacy of current commercial web sites. This paper aims to provide a detailed and original Web Assessment Index, which focuses on four categories: accessibility, speed, navigability and content. The suggested methodology is equally valuable for analyzing commercial, educational and non-profitmaking organizations. The scoring mechanism is explained and the index is applied to assess the web sites of the largest firms in Spain. Finally, a series of implications of this study are presented.