Technology adoption: A conjoint analysis of consumers׳ preference on future online banking services

Highlights：

• Using conjoint analysis and discrete choice modeling future online banking preferences was analyzed.

• Did a test variation by random coefficient and social demographics interaction.

• Banks are encouraged to promote smart and practical branded services especially self-services.

• Need for services that add entertainment or extra convenience to customers with ease of usage.

• Results support promoting digital wallet, real-time interaction, ATMs integrated with smartphones, website customization, biometrics, and digital currency services.