Understanding the majority opinion formation process in online environments: An exploratory approach to Facebook
作者：
Highlights：
• This study investigates how major opinions are constructed in online environments.
• Skewness statistic is adopted to describe distributional property of the Likes of comments on a Facebook post.
• The skewness statistic is logarithmically changed by the number of comments on a post.
• The results show that bandwagon effect is more suitable mechanism to explain the major opinion construction in online environments.
• This study discusses how the bandwagon effect can be afforded from the social affordance perspective.
摘要
•This study investigates how major opinions are constructed in online environments.•Skewness statistic is adopted to describe distributional property of the Likes of comments on a Facebook post.•The skewness statistic is logarithmically changed by the number of comments on a post.•The results show that bandwagon effect is more suitable mechanism to explain the major opinion construction in online environments.•This study discusses how the bandwagon effect can be afforded from the social affordance perspective.
论文关键词：Online social network,Majority opinion,Bandwagon effect,Social affordance
论文评审过程：Received 12 October 2017, Revised 2 August 2018, Accepted 6 August 2018, Available online 20 August 2018, Version of Record 20 August 2018.
论文官网地址：https://doi.org/10.1016/j.ipm.2018.08.002
