Managers’ cognitive capabilities and perception of market research usefulness

作者：

Highlights：

• New measurement models are proposed to diagnose managers’ memory capacity and information processing, and perception of the market research usefulness.

• Structural equations modeling as the analytical strategy was employed to investigate relationships and obtain a richer picture of the researched problem.

• Results reveal that managers with limited cognitive capabilities such as lower-than-average memory capacity and poor information processing, develop wrong perceptions of the usefulness of market research.

• Managers, when faced with difficulties regarding information storage and retrieval, as well as information processing, react negatively towards market research.

摘要

•This study is the first to investigate relationships between managers’ cognitive capabilities (memory capacity, information processing), and their perception of the usefulness of market research.•New measurement models are proposed to diagnose managers’ memory capacity and information processing, and perception of the market research usefulness.•Structural equations modeling as the analytical strategy was employed to investigate relationships and obtain a richer picture of the researched problem.•Results reveal that managers with limited cognitive capabilities such as lower-than-average memory capacity and poor information processing, develop wrong perceptions of the usefulness of market research.•Managers, when faced with difficulties regarding information storage and retrieval, as well as information processing, react negatively towards market research.

论文关键词：Managers’ cognitive capabilities,Memory capacity,Information processing,Market research usefulness

论文评审过程：Received 2 May 2018, Revised 26 October 2018, Accepted 19 November 2018, Available online 9 January 2019, Version of Record 9 January 2019.

论文官网地址：https://doi.org/10.1016/j.ipm.2018.11.005