Content-oriented or persona-oriented? A text analytics of endorsement strategies on public willingness to participate in citizen science

作者：

Highlights：

• Identify the endorsement strategies of the citizen science projects by text mining.

• Analyze the impact endorsement strategies on research resource mobilization.

• The influence of initiator identity on endorsement strategies is distinguished.

• Provide theoretical and practical guidance for citizen science.

摘要

•Identify the endorsement strategies of the citizen science projects by text mining.•Analyze the impact endorsement strategies on research resource mobilization.•The influence of initiator identity on endorsement strategies is distinguished.•Provide theoretical and practical guidance for citizen science.

论文关键词：Citizen science,Endorsement orientation,Participation willingness,Text mining,Crowdfunding

论文评审过程：Received 25 June 2021, Revised 17 October 2021, Accepted 14 November 2021, Available online 23 November 2021, Version of Record 23 November 2021.

论文官网地址：https://doi.org/10.1016/j.ipm.2021.102832