MKTSCI - volume 37 - 2018 论文列表 |
| 点击这里查看 Marketing Science 的JCR分区、影响因子等信息 |
Volume 37, Number 6, November - December 2018
Yufeng Huang Bart J. Bronnenberg
Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach.Asim Ansari Yang Li Jonathan Z. Zhang
Exclusive Placement in Online Advertising.Amin Sayedi Kinshuk Jerath Marjan Baghaie
Allowing Consumers to Bundle Themselves: The Profitability of Family Plans.Preyas S. Desai Devavrat Purohit Bo Zhou
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries. Marketing Self-Improvement Programs for Self-Signaling Consumers.Richard Schaefer Raghunath Singh Rao Vijay Mahajan
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry. Analyzing Bank Overdraft Fees with Big Data.Volume 37, Number 5, September - October 2018
Elham Yazdani Shyam Gopinath Steve Carson
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition.Yang Li Brett R. Gordon Oded Netzer
Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management.Miguel Godinho de Matos Pedro Ferreira Rodrigo Belo
Beyond the Last Touch: Attribution in Online Advertising. Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway.Federico Rossi Pradeep K. Chintagunta
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes. Online MAP Enforcement: Evidence from a Quasi-Experiment. Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond. Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition.Volume 37, Number 4, July - August 2018
Thanh Tran Haresh Gurnani Ramarao Desiraju
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.Hernán A. Bruno Javier Cebollada Pradeep K. Chintagunta
Inferring the Economics of Store Density from Closures: The Starbucks Case. Pricing and Product Design for Vice Goods: A Strategic Analysis. An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints.Xiao Liu Timothy P. Derdenger Baohong Sun
Real-Time Bidding in Online Display Advertising. The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions. Two Centuries of Innovations and Stock Market Bubbles.Alina Sorescu Sorin M. Sorescu Will J. Armstrong Bart Devoldere
Volume 37, Number 3, May - June 2018
Neil Thomas Bendle Moeen Naseer Butt
Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers. Consumer Choice and Market Outcomes Under Ambiguity in Product Quality.Onesun Steve Yoo Rakesh K. Sarin
Learning from Online Social Ties. On the Use of Overt Anti-Counterfeiting Technologies. A Model of Two-Sided Costly Communication for Building New Product Category Demand. Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings.Manuel Hermosilla Fernanda Gutiérrez-Navratil Juan Prieto-Rodriguez
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns.Volume 37, Number 2, March - April 2018
Jeanine Miklós-Thal Michael Raith Matthew Selove
A Dynamic Model of Repositioning. The Evolution of Influence Through Endogenous Link Formation. Personalization in Email Marketing: The Role of Noninformative Advertising Content.Navdeep S. Sahni S. Christian Wheeler Pradeep Chintagunta
Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations. Competition and Crowd-Out for Brand Keywords in Sponsored Search. Advertising to Early Trend Propagators: Evidence from Twitter.Volume 37, Number 1, January - February 2018
Matthew J. Schneider Sharan Jagpal Sachin Gupta Shaobo Li Yan Yu
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop.Sridhar Moorthy Yongmin Chen Shervin Shahrokhi Tehrani
Informal Lending in Emerging Markets.Weining Bao Jian Ni Shubhranshu Singh
Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry.Adithya Pattabhiramaiah S. Sriram Shrihari Sridhar
Super Bowl Ads.Wesley R. Hartmann Daniel Klapper
Some Customers Would Rather Leave Without Saying Goodbye.Eva Ascarza Oded Netzer Bruce G. S. Hardie
Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession.Jean-Pierre Dubé Günter J. Hitsch Peter E. Rossi
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery. Editorial - Introducing A New Section - Marketing Science: Frontiers.