MKTSCI - volume 41 - 2022 论文列表 |
点击这里查看 Marketing Science 的JCR分区、影响因子等信息 |
Christof Naumzik Stefan Feuerriegel Markus Weinmann
Signaling Through Advertising When an Ad Can Be Blocked. Understanding Managers' Trade-Offs Between Exploration and Exploitation.Alina Ferecatu Arnaud De Bruyn
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising.Fei Long Kinshuk Jerath Miklos Sarvary
Tied Goods and Consumer Switching Costs. Star-Cursed Lovers: Role of Popularity Information in Online Dating.Behnaz Bojd Hema Yoganarasimhan
Pushing Notifications as Dynamic Information Design.Ganesh Iyer Zemin (Zachary) Zhong
Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance. Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption. Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior. Editorial: A New Chapter or a New Page for Marketing Science?