A comparison study of user behavior on Facebook and Gmail

作者：

Highlights：

• We analyzed similarity and difference between users’ email and SNS (Social Network Sites) behavior.

• We retrieved data directly from 1327 participants’ Facebook and Gmail accounts.

• Users with more Facebook friends tend to email to more people through Gmail.

• Producing more content on Facebook does not necessarily affect the production of email on Gmail.

• Users write content more emotionally and expressively on Facebook than on Gmail.

摘要

•We analyzed similarity and difference between users’ email and SNS (Social Network Sites) behavior.•We retrieved data directly from 1327 participants’ Facebook and Gmail accounts.•Users with more Facebook friends tend to email to more people through Gmail.•Producing more content on Facebook does not necessarily affect the production of email on Gmail.•Users write content more emotionally and expressively on Facebook than on Gmail.

论文关键词：Behavioral modeling,Social network sites,Email,Comparison study

论文评审过程：Available online 27 July 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.06.043