Separate but equal? A comparison of participants and data gathered via Amazon’s MTurk, social media, and face-to-face behavioral testing

作者：

Highlights：

• The study compared crowd-sourced and social media recruits to in-lab participants.

• In-lab participants completed a behavioral (not computer-based) task.

• Online participants completed an adapted version of the behavioral task.

• Results found online adaptation to be highly effective; responses were equivalent.

• Crowd-sourced recruits were significantly, desirably more diverse than others.

摘要

•The study compared crowd-sourced and social media recruits to in-lab participants.•In-lab participants completed a behavioral (not computer-based) task.•Online participants completed an adapted version of the behavioral task.•Results found online adaptation to be highly effective; responses were equivalent.•Crowd-sourced recruits were significantly, desirably more diverse than others.

论文关键词：MTurk,Social media,Methodology,Recruitment,Crowd-sourcing

论文评审过程：Available online 31 May 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.05.009