Depleted egos and affirmed selves: The two faces of customization

作者：

Highlights：

• Customization requires active exercise of personal choice by users.

• Choosing behaviors during customization lead to depletion of self control resources (i.e., ego depletion).

• Identity expression during customization can counteract ego-depletion effect of customization.

• Website customization for others depleted more self-control resources than customization for self.

• Perception of identity in customized portal is critical for maintaining self-control resources.

摘要

•Customization requires active exercise of personal choice by users.•Choosing behaviors during customization lead to depletion of self control resources (i.e., ego depletion).•Identity expression during customization can counteract ego-depletion effect of customization.•Website customization for others depleted more self-control resources than customization for self.•Perception of identity in customized portal is critical for maintaining self-control resources.

论文关键词：Psychology of customization,Ego depletion,Identity,Self-affirmation

论文评审过程：Available online 7 June 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.05.018