Extrinsic and intrinsic motivation for using a booth recommender system service on exhibition attendees’ unplanned visit behavior

作者：

Highlights：

• We model on exhibition attendees’ unplanned visit behavior using booth recommendation systems (BRS) service.

• We conduct a partial least square (PLS) analysis of the causal effect for proposed research model.

• Escape, attraction are significant antecedents of usefulness and threats to freedom of choice.

• Only the perceived usefulness of BRS service directly mediated on the unplanned booth visit behavior.

摘要

•We model on exhibition attendees’ unplanned visit behavior using booth recommendation systems (BRS) service.•We conduct a partial least square (PLS) analysis of the causal effect for proposed research model.•Escape, attraction are significant antecedents of usefulness and threats to freedom of choice.•Only the perceived usefulness of BRS service directly mediated on the unplanned booth visit behavior.

论文关键词：Booth recommendation system service,Unplanned visit behavior,Motivation,Perceived usefulness,Threats to freedom of choice

论文评审过程：Available online 26 August 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.07.035