The impact of hyperlink affordance, psychological reactance, and perceived business tie on trust transfer

作者：

Highlights：

• Investigates the impact of hyperlink affordance, psychological reactance.

• Test perceived loss of freedom, business tie between sites, and trust transfer.

• Analyzed 305 responses from users to conduct three experiments.

• Insights into the application of trust transfer in online and offline business.

摘要

•Investigates the impact of hyperlink affordance, psychological reactance.•Test perceived loss of freedom, business tie between sites, and trust transfer.•Analyzed 305 responses from users to conduct three experiments.•Insights into the application of trust transfer in online and offline business.

论文关键词：Hyperlink affordance,Loss of freedom,Perceived business tie between the sites

论文评审过程：Available online 28 August 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.08.003