Perceived control and gender difference on the relationship between trialability and intent to play new online games

作者：

Highlights：

• Perceived trialability directly influence on intent to play new MMOGs.

• Perceived control as mediator of the relationship between trialability–intention.

• Perceived trialability indirectly (through perceived control)influence on intention.

• Gender difference as a moderator of the relationship between trialability–intention.

• Women respond more positively than do men to the effects of trialability on intention.

摘要

•Perceived trialability directly influence on intent to play new MMOGs.•Perceived control as mediator of the relationship between trialability–intention.•Perceived trialability indirectly (through perceived control)influence on intention.•Gender difference as a moderator of the relationship between trialability–intention.•Women respond more positively than do men to the effects of trialability on intention.

论文关键词：Massively multiplayer online gaming,Trialability,Perceived control,Behavioral intention,Gender difference

论文评审过程：Available online 16 October 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.09.016