An assessment of equivalence between paper and social media surveys: The role of social desirability and satisficing

作者：

Highlights：

• The study examines psychological mechanisms for potential measurement nonequivalence.

• It is not socially desirable responding but satisficing leads to inconsistent results.

• Females are less likely to engage in satisficing in both online and offline surveys.

• Sociability may reduce the possibility of engaging in satisficing in online surveys.

摘要

•The study examines psychological mechanisms for potential measurement nonequivalence.•It is not socially desirable responding but satisficing leads to inconsistent results.•Females are less likely to engage in satisficing in both online and offline surveys.•Sociability may reduce the possibility of engaging in satisficing in online surveys.

论文关键词：Social media,Social media surveys,Web survey,Measurement invariance,Social desirability,Satisficing

论文评审过程：Available online 17 October 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.09.019