New members’ online socialization in online communities: The effects of content quality and feedback on new members’ content-sharing intentions

作者：

Highlights：

• This study focuses on the community member’s online socialization in UGC sites.

• UGC quality gap between current and new members is important for socialization.

• Member feedbacks play key roles for new member participation when the gap exists.

• Informative-feedback is more effective in superior UGC sites due to learning effect.

• Friendly-feedback is more effective in inferior UGC sites due to intimacy effect.

摘要

•This study focuses on the community member’s online socialization in UGC sites.•UGC quality gap between current and new members is important for socialization.•Member feedbacks play key roles for new member participation when the gap exists.•Informative-feedback is more effective in superior UGC sites due to learning effect.•Friendly-feedback is more effective in inferior UGC sites due to intimacy effect.

论文关键词：Online socialization,Online community,Member life-cycle,User generated content

论文评审过程：Available online 18 October 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.09.015