Death of a salesman: Webpage-based manipulations of mortality salience

作者：

Highlights：

• We developed a webpage-based manipulation of mortality salience.

• Ads with death reminders led to higher death-thought accessibility.

• Ads with death reminders led to higher worldview defense.

• Ads with death reminders led to higher willingness to pay for luxury products.

• Social factors of online environments influence consumers in surprising ways.

摘要

•We developed a webpage-based manipulation of mortality salience.•Ads with death reminders led to higher death-thought accessibility.•Ads with death reminders led to higher worldview defense.•Ads with death reminders led to higher willingness to pay for luxury products.•Social factors of online environments influence consumers in surprising ways.

论文关键词：Terror management,Advertisement,Consumer behavior,Internet methods

论文评审过程：Available online 1 November 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.10.022