Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust – A theoretical analysis

作者：

Highlights：

• We study the relationship between eWOM, value co-creation, and purchase intention.

• We show that trust moderates the impact of eWOM on purchase intention.

• We show that value co-creation moderates the impact of eWOM on purchase intention.

• We show that value co-creation affects purchase intention.

• We show that the message source in SNS moderates on the impact of eWOM.

摘要

•We study the relationship between eWOM, value co-creation, and purchase intention.•We show that trust moderates the impact of eWOM on purchase intention.•We show that value co-creation moderates the impact of eWOM on purchase intention.•We show that value co-creation affects purchase intention.•We show that the message source in SNS moderates on the impact of eWOM.

论文关键词：Electronic Word-of-Mouth (eWOM),Purchase intention,Social media,Social network sites (SNSs),Trust,Value co-creation

论文评审过程：Available online 2 November 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.10.013