My avatar is pregnant! Representation of pregnancy, birth, and maternity in a virtual world

Highlights：

• Real-life experiences and activities are commonly recreated in virtual worlds.

• Pregnancy and maternity have emerged as virtual activities related to intimacy.

• Virtual pregnancy, birth, and maternity were examined using virtual anthropology.

• Themes related to medical clinic services, family, sex and retail were observed.

• Related online media provided insights into the experiences of participants.