Picture perfect: Girls’ and boys’ preferences towards visual complexity in children’s websites

作者：

Highlights：

• We examine girls’ and boys’ aesthetic preferences to visual complexity in websites.

• We apply Berlyne’s theory to visual complexity and children’s preferences.

• Overall, children prefer websites with a medium level of visual complexity.

• Separately, boys prefer a high level of visual complexity and girls do not.

摘要

•We examine girls’ and boys’ aesthetic preferences to visual complexity in websites.•We apply Berlyne’s theory to visual complexity and children’s preferences.•Overall, children prefer websites with a medium level of visual complexity.•Separately, boys prefer a high level of visual complexity and girls do not.

论文关键词：Visual complexity,Children’s website,Aesthetic preference,Gender,Children

论文评审过程：Available online 25 June 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.05.033