Clerk agent promotes consumers’ ethical purchase intention in unmanned purchase environment

作者：

Highlights：

• Effect of a clerk agent on purchase intention for fair-trade food was examined.

• Relative importance of fair trade was assessed using conjoint analysis.

• Fair trade was valuated higher when an agent was displayed in purchase environment.

• Reputation-based pro-social behavior can be enhanced by the presence of an agent.

摘要

•Effect of a clerk agent on purchase intention for fair-trade food was examined.•Relative importance of fair trade was assessed using conjoint analysis.•Fair trade was valuated higher when an agent was displayed in purchase environment.•Reputation-based pro-social behavior can be enhanced by the presence of an agent.

论文关键词：Human-agent interaction,Human interface,Reputation,Ethical consumption,Pro-social behavior

论文评审过程：Available online 14 January 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2013.12.022