User-switching behavior in social network sites: A model perspective with drill-down analyses

作者：

Highlights：

• A model and an analysis were used in understanding SNS users’ switching behaviors.

• Higher service quality lowered switching intention by increased user satisfaction.

• Higher switching costs lowered switching intention by increased switching barriers.

• Top reasons impacting switching SNS platforms were convenience and peer pressure.

• So were the mobile capabilities and real-time access for switching to mobile SNSs.

摘要

•A model and an analysis were used in understanding SNS users’ switching behaviors.•Higher service quality lowered switching intention by increased user satisfaction.•Higher switching costs lowered switching intention by increased switching barriers.•Top reasons impacting switching SNS platforms were convenience and peer pressure.•So were the mobile capabilities and real-time access for switching to mobile SNSs.

论文关键词：Social network sites,Service quality,Switching cost,Switching intention

论文评审过程：Available online 31 January 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2013.12.030