“PIN” pointing the motivational dimensions behind Pinterest
作者:
Highlights:
• The central findings are the uses and gratifications of Pinterest.
• A confirmatory factor analysis revealed five uses and gratifications.
• Fashion, entertainment, organization, virtual exploration and creative projects.
• A second-order model was proposed to explain the motivations to use Pinterest.
• Motivations provide retailers information about using Pinterest as a marketing tool.
摘要
•The central findings are the uses and gratifications of Pinterest.•A confirmatory factor analysis revealed five uses and gratifications.•Fashion, entertainment, organization, virtual exploration and creative projects.•A second-order model was proposed to explain the motivations to use Pinterest.•Motivations provide retailers information about using Pinterest as a marketing tool.
论文关键词:Pinterest,Uses and gratifications,Motivations
论文评审过程:Available online 14 February 2014.
论文官网地址:https://doi.org/10.1016/j.chb.2014.01.011