Gravitating towards Facebook (GoToFB): What it is? and How can it be measured?

作者：

Highlights：

• The paper develops and validates the “Gravitating towards Facebook” scale.

• The suggested scale consists of eight dimensions: connecting, sharing, relaxing, organizing, branding, monitoring, expressing, and learning.

• The resultant scale exhibits adequate measurement properties.

摘要

•The paper develops and validates the “Gravitating towards Facebook” scale.•The suggested scale consists of eight dimensions: connecting, sharing, relaxing, organizing, branding, monitoring, expressing, and learning.•The resultant scale exhibits adequate measurement properties.

论文关键词：Social media,Social networking applications,Gravitating towards Facebook,Usage measurement,Scale development,Metrics

论文评审过程：Available online 14 February 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.01.005