What makes good games go viral? The role of technology use, efficacy, emotion and enjoyment in players’ decision to share a prosocial digital game

作者：

Highlights：

• The study compares affective predictors of digital game sharing behavior at two time points.

• Positive emotions predicted digital sharing during game play.

• Negative emotions predicted digital sharing after game play.

• Results indicate that enjoyment is not a prerequisite for viral transmission of a serious digital game.

摘要

•The study compares affective predictors of digital game sharing behavior at two time points.•Positive emotions predicted digital sharing during game play.•Negative emotions predicted digital sharing after game play.•Results indicate that enjoyment is not a prerequisite for viral transmission of a serious digital game.

论文关键词：Serious games,Content sharing,Viral marketing,Enjoyment,Emotion,Campaigns

论文评审过程：Available online 6 August 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.07.013