A motivation-based typology of social virtual world users

作者：

Highlights：

• Friendship, Escapism, and Role-playing are the main motivations for using SVWs.

• Manipulation, Achievement, Relationship derive males. Females: Friendship, Escapism.

• Users mainly Role-Players, Relationship Seekers, Manipulators, Achievement Seekers.

• Males are Manipulators, Uninvolved. Females are Friendship Seekers.

• Young users are Role-Players, Manipulators. Eldest users are Escapists.

摘要

•Friendship, Escapism, and Role-playing are the main motivations for using SVWs.•Manipulation, Achievement, Relationship derive males. Females: Friendship, Escapism.•Users mainly Role-Players, Relationship Seekers, Manipulators, Achievement Seekers.•Males are Manipulators, Uninvolved. Females are Friendship Seekers.•Young users are Role-Players, Manipulators. Eldest users are Escapists.

论文关键词：Motivations,Factor analysis,Social virtual worlds,Second Life,SVW user typology

论文评审过程：Available online 21 September 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.08.012