Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter

作者：

Highlights：

• Experimentally tested the effects of using a Twitterbot vs. a human agent for dimensions of communication quality.

• Twitterbots were perceived as credible, attractive, competent in communication.

• Human agents were rated higher in social and task attractiveness compared to Twitterbots.

摘要

•Experimentally tested the effects of using a Twitterbot vs. a human agent for dimensions of communication quality.•Twitterbots were perceived as credible, attractive, competent in communication.•Human agents were rated higher in social and task attractiveness compared to Twitterbots.

论文关键词：Bot,Twitter,CASA,Credibility,Communication competence,Attraction

论文评审过程：Available online 15 September 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.08.013