How political candidates use Twitter and the impact on votes

作者:

Highlights:

• Investigates the link between the use of Twitter by political candidates and electoral support.

• Political candidates mainly use Twitter to talk about their private persona.

• An important characteristic of campaigning on Twitter is the use of interactive features.

• Candidates who used Twitter during the campaign received more votes than those who did not.

摘要

•Investigates the link between the use of Twitter by political candidates and electoral support.•Political candidates mainly use Twitter to talk about their private persona.•An important characteristic of campaigning on Twitter is the use of interactive features.•Candidates who used Twitter during the campaign received more votes than those who did not.

论文关键词:Votes,Twitter,Campaigns,Political candidates,Content analysis

论文评审过程:Available online 22 February 2014.

论文官网地址:https://doi.org/10.1016/j.chb.2014.01.025