Avatar creation in virtual worlds: Behaviors and motivations

作者：

Highlights：

• We developed an 18-item scale on avatar creation motivation.

• We identified behavior patterns as well as four motivational dimensions that users create avatars in virtual worlds.

• This study provides invaluable insight on the use of avatars for behavioral research and interface design.

摘要

•We developed an 18-item scale on avatar creation motivation.•We identified behavior patterns as well as four motivational dimensions that users create avatars in virtual worlds.•This study provides invaluable insight on the use of avatars for behavioral research and interface design.

论文关键词：Avatar creation,Behavior,Motivation,Virtual worlds

论文评审过程：Available online 26 February 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2013.10.005