Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness

作者：

Highlights：

• Product type affects consumer attitudes toward sponsored recommendations in blog.

• Brand awareness affects consumer attitudes toward sponsored recommendation posts.

• Sponsorship type has no effect on attitudes toward sponsored recommendation posts.

• Attitudes toward sponsored recommendations in blog influence purchase intention.

摘要

•Product type affects consumer attitudes toward sponsored recommendations in blog.•Brand awareness affects consumer attitudes toward sponsored recommendation posts.•Sponsorship type has no effect on attitudes toward sponsored recommendation posts.•Attitudes toward sponsored recommendations in blog influence purchase intention.

论文关键词：Online consumer review,Blog recommendation,Product type,Brand awareness,Purchase intention

论文评审过程：Available online 6 March 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.02.007