Social media metrics: Third-person perceptions of health information

作者：

Highlights：

• Thesis—social media metrics (SMM) alter perceptions of online health content.

• SMM: number of shares, comments.

• Low levels of SMM are perceived to have greater impact on others than on the self.

• High levels of SMM lead to diminished self-other discrepancies.

• SMM ultimately alter behaviors resulting from online health news exposure.

摘要

•Thesis—social media metrics (SMM) alter perceptions of online health content.•SMM: number of shares, comments.•Low levels of SMM are perceived to have greater impact on others than on the self.•High levels of SMM lead to diminished self-other discrepancies.•SMM ultimately alter behaviors resulting from online health news exposure.

论文关键词：Social media,User feedback,Online health,Health behaviors,Third-person perceptions

论文评审过程：Available online 17 March 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.02.025